Client: Elegant Events
Elegant Events is a high-end event planning company in Southern California that specializes in multicultural weddings and luxury celebrations.
Needs: Copy for website redesign with a premium feel (think: Prada, Vogue, Chanel) without being generic and bland. The owner of the company often becomes life-long friends with her clients, so she wanted to express her warmth and gratitude.
- Provided two versions of copy to client: one “ethereal luxury” and one “cosmopolitan high fashion.”
- Ended up blending the two together after two rounds of edits to form the final product.